Ever got fascinated when people say they have started earning thousands by spending time on the web & just by getting traffic for other people? A big yes! Right?

Well, we have all been there. Let us tell you what the buzz is about the affiliate marketing industry and read further to understand how you can also start making thousands with this industry.

What Affiliate Marketing Really Is?


Affiliate marketing is a form of internet marketing in which an online marketer pays a commission to a third-party publisher for generating a lead or sale of a product. It can also refer to payouts from digital advertising.

As Neil Patel says “If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.”

The concept of affiliate marketing is so simple and yet so powerful, it has been able to create an amazing system that benefits both the marketers and the publishers. The marketers get access to all the tools they need without any high-risk investment, while publishers are paid for their services even if they never made any sales on their own.

Let’s explain affiliate marketing without the web-

Person A sells insurance door to door. He then hires person B to sell insurance or book appointments for him on a commission basis. Now person A will have to pay a certain amount to B for either per appointment or per sale.

This is exactly what happens on the web and it is known as Affiliate Marketing.

How does Affiliate Marketing Work?

Affiliate marketing is a powerful and cost-effective way to attract new customers and provide existing ones with a range of products, services, and/or information.

Affiliate marketing is an advertising technique in which the advertiser pays the affiliate (publisher) a commission on sales generated from its own (the advertiser's) product or service. It can be used by marketers as part of an affiliate program for driving traffic to their own eCommerce store with content whose goal is typically to convert visitors into buyers.

The main benefits of affiliate marketing include lower costs than other forms of internet marketing, the ability to capitalize on existing websites or social media platforms, higher conversion rates than traditional forms of online advertising such as banner ads, and increased traffic from word-of-mouth driven content.

The key players in the field of Affiliate Marketing –

Publishers: They are also known as partners and are marketers who promote advertisers’ products or services through paid or non-paid channels. Generating revenue for the advertiser, they earn a commission each time an action is taken.

Advertisers: They are also known as a brand, merchant, marketer, or seller. Advertisers are the ones who have their own product/ services & they look for affiliates for driving traffic to their website/ app which further helps in increasing revenue.

For e.g.: These are the retailers who have something sell forward.

Affiliate Program: These are also referred to as a partner program, affiliate marketing program, or partner marketing program. This is a program offered by advertisers that provide marketers a way to earn compensation in exchange for promoting a product or service.

Customer They are also known as traffic, visitor, user, the consumer. As the name says, we are the consumers. The ones who go to these websites and make purchases of the products sold by these advertisers and publishers

How do Affiliate Marketers earn money?

Affiliate marketers are rewarded for driving customers to a retailer's website. They usually get a commission for each sale that they make, which is paid by the retailer.

Affiliate marketers get their own website and publish promotions on it. They also get an affiliate ID which they put on any links to the product they want to promote. When someone clicks on their link and buys something from the retailer, the affiliate earns a commission.

Affiliate marketing agencies work with brands and retailers and offer advertising and promotional services for them. Affiliate marketers work with these companies as well as companies who sell products online themselves. Affiliates also sometimes work directly with consumers by emailing them or using other marketing channels like social media or blogs to promote their products.

There are 3 main methods of payment though-

Cost Per Installation: On each application installation, the commission is paid out.

Cost Per Sale: On each sale of a product/ service, payment is made.

Cost per Acquisition: It is the measure of aggregate cost to acquire 1 paying customer on the campaign level.


In conclusion, it is clear that affiliate marketing services are a viable solution for those seeking to grow their businesses.

There are many benefits to having an affiliate marketing agency. The most important thing is the ability to grow your business with the help of a professional team. They offer a range of services from email marketing to get creative with search engine optimization, social media optimization, cost per sale, cost per install, cost per acquisition. You can always contact CGTBY for Affiliate Marketing Services in the USA, Canada.